BILLA AUSTRIA

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BILLA Austria: Company Overview

BILLA Austria

IZ NÖ-Süd, Straße 3, Objekt 16, A-2355 Wiener Neudorf, Austria

BILLA is one of the leading supermarket chains in Austria and an important player in the national food retail market. The company is part of REWE Group and operates a wide retail network across the country under formats such as BILLA and BILLA PLUS.

Founded in 1953, BILLA has developed into one of the best-known retail brands in Austria. Over the years, the company has expanded its assortment, strengthened its fresh food positioning, and invested in convenience, sustainability, private label development and digital retail services.

BILLA is widely recognized for its strong local presence, broad product offering, and focus on quality, accessibility and everyday grocery shopping for Austrian consumers.

Key Facts

  • Company: BILLA Aktiengesellschaft
  • Country: Austria
  • Headquarters: Wiener Neudorf
  • Sector: Food retail / supermarket chain
  • Group: REWE Group
  • Store formats: BILLA, BILLA PLUS and related retail concepts
  • Market role: one of the leading supermarket operators in Austria

Market Position and Retail Presence

BILLA has a major presence in Austria with an extensive network of supermarkets and large-format stores. The brand plays a central role in the country’s grocery retail landscape and competes with other major operators such as SPAR, Hofer and Lidl.

Its positioning combines mainstream grocery retail, private labels, fresh categories, promotional activity, and increasing attention to sustainability and consumer convenience. As part of a large international retail group, BILLA also benefits from scale, procurement strength and brand recognition.

On the Austrian market, BILLA is considered one of the most visible and established supermarket chains, with nationwide consumer recognition and a strong role in everyday food distribution.